Inheritocracy: My Book Cover Revealed!

Why We Should Talk About The Bank of Mum and Dad.....

Scroll down for a preview of my book cover and pre-order links…

Welcome to Dr Eliza Filby’s Newsletter, a weekly substack that looks at the world of your parents, yourselves and the potential future for your kids.

If you are part of the 112 subscribers who have joined in the last month, great to meet you. This community combined with the LinkedIn folks is now over 5000 subscribers strong and includes many readers who support my work. If you’d like to find out more about me, please visit my website. You can also follow me here on Instagram.

Introducing Inheritocracy: Book Cover

It’s shiny, gold, and there’s a pig! What more could you want from a book cover? Plus the book itself is now live and ready to order.

I’ve never really understood why authors harp on about pre-orders…. but now I know: it’s because the numbers ordered before publication day often determine the numbers of copies that stores order for shops, and whether it hits the Bestseller lists. So, dear readers, can I ask a favour? If you find yourselves reading this newsletter regularly and are keen to support my work, I’d really love it if you would pre-order Inheritocracy…..and from the Waterstones link here rather than Amazon (helps get it in bookstores!).

But I haven’t told you why …….

Why should you buy Inheritocracy?

The Bank of Mum and Dad is a taboo subject. A dirty little secret we rarely disclose. Who among us freely admits to the levels of financial support we receive from parents or even grandparents?

Inheritocracy is a provocative and eye-opening analysis of how parental support is the real story of the twenty-first century. Eliza tells the story of her own access to parental support and the Bank of Mum and Dad throughout her 20s and thirties and her inheritance as her father passed away. She goes in search of why it is that for those under forty-five, life chances and opportunities are now less determined by what you learn or earn but increasingly by whether you have access to the parental ATM.

With an estimated £5.5 trillion of family wealth set to be transferred in the UK over the next three decades, today’s millennials are poised to become the richest generation in history. Some are at least. For there is a deep and powerful divide emerging between those who can rely on family financial support and those who can’t. And it’s influencing everything from the houses we buy to who we date.

Inheritocracy is a stimulating and original blend of memoir and cultural commentary, told through Eliza Filby’s humorous and insightful voice and enhanced by over thirty interviews with a diverse group of millennials, as well as the views of politicians, economists, authors and experts from David Willetts to Otegha Uwagba. It also features exclusive YouGov polling data revealing the surprising ways that British families think about money, wealth, class and the most obvious but hidden privilege that defines life in the twenty-first century: the bank of Mum and Dad.

Inheritocracy is a fresh and compelling exploration of our recent past and a future that will be shaped – for better or worse – by the largest transference of wealth in human history.

Again, I’d really love it if you would pre-order Inheritocracy…..and from the Waterstones link here.

Eliza

P.S. I write this from a rainy Barcelona (!) fresh off stage at a conference, so no essay or reading notes in this edition. I have worked with Aviva, IMI, Evercore and Pictet these past weeks so I’ve been busy whilst also putting the finishing touches to the book. Apologies for the hiatus, normal service resumes next week.